Does Colour really matter in Branding?

 Can you figure out the magic of colours? Yes,absolutely you are right.If you try this ingredient in the business you can end up with flying colours.

Okay, Let’s know about the perfect sync between Colours and Going Colours in Business.

Creating a strong brand is a must for any business. You want who you are and what you’re about to be crystal clear to your clients and customers. And in order to build a strong brand, business owners spend a ton of time, money, and energy on their branding – creating the perfect logo, developing their corporate voice, designing their website.

But there’s one aspect of branding that’s incredibly important to building a strong brand identity that sometimes gets overlooked. And that’s color.

“Colours are the mother tongue of the subconscious.” – Carl Jung

What customers subconsciously think of your brand can directly impact the success of your business.

Colour plays a vital role in the branding process of any business, which is why you need to carefully consider the meaning of the colours and choose your colour schemes wisely to ensure marketing success.

Business owners know branding is the tool that companies use to differentiate themselves from other products, but branding is much more than simply designing a logo. Branding is an identity–all the aspects that set your company apart from “the rest” and includes everything from the colours you use to the way you communicate with your audience. One could say that a brand represents the personality of the company and it is important to keep this consistent in order to connect and develop strong relationships with your audience.

Colour is all around us, but do we stop to consider why something is a certain colour in nature? Not necessarily, unless it is exceptional, such as a brilliant red rose or clear blue sky. And yet, when we experience these things they elicit a certain response from us, even though we may not consciously be aware of it.

The colours you choose may strongly influence the reaction—good or bad—of your potential clients, according major researchers, including neuroscientist Bevil Conway. Conway dedicated much of his research on the “neural machinery” involved with the use of colour. Conway believes the science behind colour processing to be very powerful. He is also investigating the relationship between of how humans are “hardwired for certain hues could be a gateway into understanding the neural properties of emotion.”

Here are five things that you might want to consider when it comes to colour and your company:

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